Saturday, December 7, 2019
Ambrosiaââ¬â¢s Contemporary Organizations â⬠MyAssignmenthelp.com
Question: Discuss about the Ambrosias Contemporary Organizations. Answer: Introduction Ambrosia is a highly successful national health company which manufactures as well as distributes quality range of minerals, vitamins, body care products and nutritional supplements. The company has its own head office as well as manufacturing units. It also leases all other premises. In addition to this, the company has strong commitment to the social and environmental responsibilities. The company has certified documents regarding the usage of high quality organic products in the most ethical manner. However, the product pricing strategy of the company is not aimed at being the cheapest; rather the high value reliable products are fairly priced. The purpose of this essay is to discuss about Ambrosia organizations overall design and its operation. In addition to this, the essay throws light on various theories explaining about the dimensions of the organizational structure and people management. Ambrosias Contemporary Organizational Structure On discussing about organizational structures, it is important to mention about the different type of designs. The organizational designs typically fall into two different categories; the traditional design and the contemporary one. The traditional design is most likely to include; functional structure, divisional structure and more simple structure. On the other hand, the contemporary organizational structure includes; project structure, team structure, matrix structure, learning organizational structure and the boundary less organization. However, the Ambrosia Company is having an organizational structure, which is contemporary in nature. This is because the contemporary organizational structure consists of several team structures which are designed to make up organizational teams and groups. Each and every team member is instructed to work towards a common organizational goal and objective (Wright and Kehoe 2011). Current Operations The Ambrosia organization has different levels of organizational structure, where more than one thousand staff members work by maintaining peace and harmony. Moreover, half of the employees are women in all the levels of organization, which gives an idea that the company believes in giving more opportunities to women rather than men. In addition to this, the teams are led in the most effective and efficient way by their team leaders. The team members get to learn various things while working within the organization. The company motivates and encourages its staff members as well as employees by offering them with a huge range of benefits (Grant 2016). The benefits typically include; higher than average salaries, flexible time in order to accommodate a proper work life and personal life balance, job shares and others. The remuneration of the employees also includes a share of the profit scheme as well as professional development. Therefore, it can be said that the organization has no s uch boundaries and is more flexible towards its employees (Bolman and Deal 2017). Contemporary people management practices Moreover, managing the employees is the most crucial activity in almost all managerial jobs. In any contemporary organizational structure, managing the people at workplace is considered to be the most important element as there are a number of changes in the external environment. However, Ambrosia organization has different lines of managers in all organizational levels. The organizational leaders lead their teams in order to develop as well as apply peoplemanagement skills (Franco-Santos, Lucianetti and Bourne 2012). The company has over one thousand diversified staff members, who are directed to achieve the organizational goals and objectives. In addition to this, the company also provides its employees and staff members with a huge range of benefits and facilities. The companys human resourcemanagement policies and procedures are highly commendable and admirable (Bratton and Gold 2012). The company has managed to provide its employees with a well balanced professional and personal life. Moreover, Ambrosia Company provides its employees with a higher range of salaries, flexible work time and job shares. Furthermore, the employees are also provided with various facilities and bonuses, in order to manage and retain them in the contemporary organizational structure (Grant 2016). These facilities include; employee remuneration, incentives, profit share schemes, professional development and study assistance. Marketing Practices However, in any market setting, there exists tough competition. Competition is very crucial for the overall improvement of the products as well as services. It is evident from the case study that the company spends huge on employee managing and retention procedure. It also invests huge on the strong research and development group for ensuring safety and security (Koh 2015). On the contrary, the company does not spend on marketing and promotional activities. Ambrosia Company does not advertise their products directly through television or print, radio or the social media. The information of the company and its products are only available on Ambrosias official website. It can be said that a promotional mix is very crucial and the company needs to undertake several strategies of marketing as well as promoting its products and services. If the consumers are not even aware of the companys policies and products, they may end up not purchasing their items (Felzensztein and Deans 2013). With the advent of digital media, advertising and promoting any products or services have become very easy. The company can easily adapt this strategy of promoting their products online to cater to the maximum number of consumers (Fineman, Gabriel and Sims 2010). In addition to this, the company can also post new things and update the consumers regarding their products and services. Moreover, social media can also be used for promoting the companys website. In this way, Ambrosia will be able to get a number of followers, which in turn will prove beneficial for their overall business (Hislop 2013). Financial practices Additionally, the financial practices of Ambrosia Company typically includes the investments made on strong research and development groups, employee retention measures, education groups, website updates, trainers and online advices of the products and services. The company has a strong research and development team which has partnered with some selected universities and research bodies (Bovee Thill 2017). The organization also works closely with the government bodies and licensed laboratories. In addition to this, the company is having an education group and invests a lot in training the health care professionals, medical practitioners as well as pharmacy staff members. It also offers advices related to healthcare, online and over the phone to its consumers and health care professionals. However, the company needs to start investing on marketing and promotional activities as well, in order to lead the international markets. Only having an official website will not help. Promotional activities must be carried out on a monthly basis. In addition to this, the company can use the social media and update about their products and services. Moreover, the company is also facing a pressure in the export business. However, this pressure can be reduced if the company undertakes policies of expanding their business and increase sales to support the staff members (Harper 2015). Conclusion It can be concluded that Ambrosia Company is one of the most successful health companies which not only distributes high quality products, but also manufactures them. The company sells high quality vitamins, nutritional supplements, body care products and minerals. Ambrosia Company has over one thousand employees and staff members, where majority of them are women. The employees work in all levels of organizations by maintaining peace and harmony. The company has soundhuman resource management policies and procedures which help in managing and retaining the maximum number of employees. However, the company needs to focus more on its advertising and promotional activities, in order to lead the international markets. References Armstrong, M., Brown, D. and Reilly, P., 2011. Increasing the effectiveness of reward management: an evidence-based approach.Employee Relations,33(2), pp.106-120. 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Oxford University Press. Koh, A.C., 2015. An Evaluation of the Current Export Marketing Practices of United States Firms. InProceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference(pp. 198-202). Springer, Cham. Wright, P.M. and Kehoe, R.R., 2011. Human resource practices and organizational commitment: A deeper examination.Asia Pacific Journal of Human Resources,46(1), pp.6-20.
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